Henderson County is located in western North Carolina between the Blue Ridge and the Great Smoky Mountains, right next door to the Asheville urban area.  Henderson County is in the heart of North Carolina apple growing country, producing over 65 percent of North Carolina's apples. With the breathtaking views of the Blue Ridge Mountains and its scenic natural environment, the county has experienced growth from new residents and tourist related businesses seeking this unforgettable setting.

In order to help guide growth, the County Comprehensive Plan was adopted in 2004, which included recommendations for preparing more focused small area plans as part of the Community Planning Framework element goals and objectives.  County Planning Staff is currently leading the county-wide small area planning efforts, working closely with community leaders and advisory committees to develop more specific plans in nine areas across the county.

Benchmark was retained by the County to help define the development character and vision for the Dana Community Plan.  Specifically, Benchmark facilitated meetings with the Advisory Committee to discuss current planning practices and their thoughts concerning future growth throughout the community.  Benchmark’s Staff utilized custom photo simulations and 3D modeling for selected sites within the community and the I-26 interchange area adjacent to the City of Hendersonville, to illustrate their shared vision for the future.

The illustrations were utilized by the Committee to help prepare the recommendations for future land uses, development types, transportation impacts, aesthetics and overall characteristics important to the growth of the Dana Community.